Quora, What It Is And How It Can Benefit Marketers - Semalt Knows The Answer
Have you heard about Quora? It is a website where you can find answers to almost every question. These answers are also fun and engaging, which has, in a way, made Quora popular. This is a website with hundreds of millions of users, but still, we feel its uses are underrated.
Over the years, we have seen the power social media has in helping entrepreneurs develop their businesses. Social media platforms like Facebook, Instagram, and Twitter offer some of the best examples. Today, almost every business has an account with one or more of the social media mentioned above. However, there is room for improvement. Do not get this wrong; having a social media presence is critical in having a successful website; however, if you're looking to drive more traffic to your website, you need the opportunities a website as Quora provides.
After studying Quora, we realized that it should be something we talk to our clients about. Before you started your business, the chances are that you had a growth plan. But now that your business is up and running, you may have also realized that certain adjustments need to be made to this plan. One of the best adjustments you could make to that growth plan is to have a recognized presence on Quora.
What comes as a surprise to most clients is when they learn or witness the amount of traffic attracted to my site by Quora. For those of you reading who do not use it or know about it, Quora is a platform where anyone can ask or answer questions. The questions and genre of questions have no bounds. From as simple questions as the "English Alphabets" to complex questions such as "Building a space rocket." It is a platform where you could find anything.
Learning that this platform can help many businesses has left the clients of Semalt in complete surprise.
Now that you know so much, why don't you find out:
The Rules For Using Quora
Quora was initially established by two former employees of Facebook. Their names were Adam D'Angelo and Charlie Cheever, back in 2010. They formed a Q and A platform Quora to serve as the ultimate place for informing.
Some even saw it as a fair competitor to Wikipedia, especially after its 2012 remodeling. Never the less as of 2018, Quora had already acquired over 200 million monthly users. Users worldwide began to consider a quality source of information with needless potentials, and so did we.
Even without a particular goal in mind, there are some essential rules you must follow to maintain your membership to Quora.
- Create an Account: Use a nice picture representing your business, fill out the bio, and choose topics you would like to discuss. You will notice that your first page would be filled with questions and answers to these topics. You can follow top-rated content sources because they are very easy to find. You can just click on search, input your interesting topic, and click "most viewed writers." This gives you great ideas on what is trending amongst your target audience and how you can help meet their needs.
- Choose The Right Questions And Answers: Like how the correct keywords must be chosen for the correct response, that is how the questions and answers you select can be the failing factor on Quora. Finding the questions and answers that are most interesting is no problem for users. So if you're on the right track, you can be found and can find with only a few clicks. When doing this, you should focus on:
- The number of views a question or answer has (counted in at least thousands)
- The number of answers should be low(giving your answers more chances of getting high views).
- The post should have followers.
- Keep it within your field of interest.
- Write High-Quality Content: without actually answers to genuine questions, your Quora account would never positively affect your website. At worst, it will draw traffic away from your site. To avoid this, you need high quality, audience relevant answers. If you want to get noticed, there needs to be deep and authentic meaning to your answers. Focus on topics with a broad spectrum of knowledge. This is a perfect example of "Jack of all trades; master of none…" on Quora. If you seem to know everything, you would hardly ever get noticed. Here, precision is the watchword. The solution to your rising to the top of Quora rests on your ability to have the highest number of upvotes. If you are one of the lucky 1% to rise to the highest number of Upvotes, quora will get you featured on their home page. That means 200 Million views to your Quora question and then to your website!!! However, you must be careful not to break any of Quora's rules and risk getting banned.
As an online company, we recognize that one of the most valuable things for our growth is to engage our audience as best we can and reach our potential customers. Social media is an excellent way to do that, but after stumbling on Quora, we decided to give a try. Needless to describe how we are impressed by it.
As we mentioned, the more upvotes and views you get, the better your chances of getting featured on Quora's front page. Imagine if these views turned into traffic to your website. It is possible if you put a link to your answer.
Unique Benefits Of Quora
- You can follow top topics and people who have your interest: To make your Quora account interesting and a great resource, you need to speak on only topics you have in-depth knowledge. Be clear in your response and avoid answering with only "Yes" or "No." To do this, you should ALWAYS search for your question to see the type of answers out there and offer what all those answers don't as a way of proving that you are the most reliable source for answers.
- Become an expert: add relevant answers to the topics on which you are an EXPERT. Use proper spelling, grammar, capitalization, and linking. Don't create an answer based on the opinions going around but provide answers you can back. Learn from other credible sources around you, be respectful and considerate.
- Improve your question page: edit questions, add topics to these questions, and provide answers. Questions are never old on explorer, and your answer can be the factor to bring such questions to lame light. Develop the love of helping others.
- Crowdsource ideas: ask for product feedback and survey your target audience. Research topics for your blogs and articles by going through the questions that are most asked on Quora.
- Learn from the best: the quality of your answers on Quora goes a long way. Quora users can tap into the minds of celebrities and social media experts.
Get the Word Out
One of the most useful tools in marketing is in letting the world know about it.
The most powerful recommendation businesses can get by personal referral from one friend to another. When a company can get an enthusiastic audience, they tell their friends about such companies, and they tell their other friends. Phrases such as "have you been to Semalt? They will take care of your website like no one else". This is practically an advertisement for no cost. Many of the biggest businesses say their success was made possible by personal recommendations alongside a few other factors.
If you are getting enough offline recommendations, Google will be the one looking to rank your website. This is why you shouldn't get too consumed with getting only online traffic.
Take a look at your website. Are you satisfied with the traffic you currently have? If you're looking to boost those numbers, you need to take full advantage of this content.
Quora allows you to link your website by answering questions; hence they find your insightful and beneficial web content. One amazing way to stay relevant on Quora is to offer your knowledge and additive rather than always marketing products or services. This shows your viewers you're not here for just your benefit but the collective interest of both your company and the reader. If you show that it's not all about the profit, you can create a firm follower base making your SEO efforts a lot easier.
When venturing into Quora for more traffic, you should endeavor to have your website as mobile-friendly as possible. This is because as much as 40% of Quora's traffic comes from mobile devices. With only a few months of use, you can begin to see how your firm follower base is manifesting.